About 100% PURE

Founded in a small farmhouse in Napa, California, 100% PURE is a commitment to producing the highest quality, most nutrient-dense beauty products on the market. We specialize in fruit-pigmented cosmetics and organic skincare that are completely free of synthetic chemicals, toxic preservatives, and artificial fragrances.

Our Mission

Our mission is to improve the lives of people and animals everywhere by creating healthy, cruelty-free products that define the standard of purity in the beauty industry.